Content Creator | Original Content Producer
From idea to execution, I lead the creation of original content designed for entertainment distribution. It starts with thorough research—analyzing case studies, analytics, and market insights to find what resonates. By collaborating closely with your teams and clients, we develop ideas that align with your brand values and genuinely connect with your audience.
I develop and execute original content for top-tier brands like iHeartRadio, Apple TV+, Showtime, ABC, Netflix, Discovery Channel, Dick Clark Productions, Esport Arena, and more. My work has earned critical acclaim and notable commercial success.
Case Study One: My iHeartRadio team and I worked closely with Snapchat to optimize the platform’s capabilities, tailoring content specifically for its younger, dynamic audience. The launch generated significant buzz, positioning iHeartRadio as a trendsetter in digital music content.
To maximize audience engagement, I oversaw the creation of at least 14 high-quality pieces of multimedia content every month, tailored to fit the unique demands of each social platform. This included behind-the-scenes videos, live streams, and exclusive interviews, all designed to engage followers across Snapchat, Instagram, YouTube, Facebook, Twitter, and Musical.ly. The content strategy helped expand iHeartRadio's digital footprint, driving brand visibility and audience growth across multiple channels.
Case Study Two: At Dick Clark Productions, I spearheaded a campaign for the American Music Awards that combined behind-the-scenes content with exclusive artist interviews. The campaign was optimized for social platforms and led to a 55% increase in social media interactions within the first quarter, significantly boosting brand visibility and audience engagement.
Case Study Three: For Apple TV+, I led a project from initial brainstorming to final delivery, where we created a multi-episode docuseries focused on emerging tech innovators. We began with a deep dive into market analytics and viewer preferences, ensuring the content would resonate with the growing tech enthusiast audience. After aligning with Apple’s brand values, the show was developed with high production standards, from scripting to shooting, resulting in positive feedback and strong engagement.
Case Study Four: For Showtime Network, I developed a series of live comedy specials featuring top stand-up comedians. By maintaining a close partnership with the network, I helped curate content that was not only entertaining but also aligned with Showtime’s brand of high-quality, edgy programming. This resulted in one of their highest-rated specials of the year. I created engaging multimedia content that connected with target audiences, driving brand visibility and resulting in over 50% growth in social media interactions each quarter. This success was tracked through detailed analytics and strategic reporting.
Case Study Five: As part of the Esports Arena team, I managed the strategic planning and execution of the inaugural Esports Arena Series E during the height of the COVID-19 pandemic. We pivoted to a fully online format, organizing a live draft and securing sponsorships from brands like Kellogg's. This initiative not only advanced the careers of over 30 gamers but also set a new standard for remote, high-stakes esports events, bringing in a significant audience during a challenging time.
Featured Projects: A Glimpse into My Work
As the original content producer for this surprise video, I organized a private meeting and Q&A session for Lady Gaga to surprise her biggest fan, Marlene, at the iHeartRadio Studios. (You’ll see my cameo in this video and her Netflix Documentary.)
Inside a private screening room at SoHo House Manhattan—where cameras are typically off-limits—I secured special clearance from SoHo USA Corporate to capture this moment.
50 Cent, unfiltered, urging viewers to tune into his new ABC series. As the social media producer, I knew when to move, when to film, and how to get it right the first time.
No setups. No second takes. Shot on iPhone. What you see is access, timing, and trust—earned through experience and delivered with purpose.
For the premiere of For Life, I captured this candid moment with Tim Busfield on the red carpet—no script, just trust.
As the on-the-ground content producer, I spent the season alongside Tim and the cast, building the kind of rapport that lets A-list talent be themselves on camera. Tim knew me well enough to mention my motorcycle mid-interview.
This is the kind of access I work for—and the kind of authenticity I deliver.
In the heat of the 2016 iHeartRadio Summer Pool Party, I didn't wait for opportunities—I created them. When Jason Derulo was on the move, I was one step ahead, locking down the final soundbite that completed the event reel. This was no coincidence; it was execution at its highest level, showcasing my ability to deliver when others hesitate.
Brad Williams: Fun Size delivers sharp, unapologetic comedy with precision. Brad’s take on disability, sex, and race lands every time—because the structure behind the scenes never missed.
As the line producer and Co-Producer, I collaborated across creative, production, and post to bring this Showtime special to life—one of over 70 episodes I’ve helped deliver for their longest-running stand-up series.
I pitched it, booked it, and made it roll—literally. This “Skater-view” with Ben Harper started as my concept and turned into a one-of-a-kind interview on wheels through the streets of NYC.
I landed Ben, developed the format, and executed the entire shoot—from traffic wrangling to trick timing. It’s a fast-moving, off-script take on a music interview that showcases Ben’s new album Call It What It Is while keeping things unpredictable—just how I like it.
What Others Say About Working With Me:
"Melissa brings an immeasurable amount of experience, thoughtfulness, and stability to project management and event production. Her resourcefulness shines through asking clarifying questions, quickly absorbing information to suggest solutions, and leading with grace. Melissa brings flawless execution to her tasks, while maintaining a team's morale and engaging support where it's needed. In the live event industry, bringing on and trusting an organized multitasker such as Melissa, is like the sun rising in the morning. It makes perfect sense, and it happens without fail. Every production will benefit from having Melissa involved."
[Kathryn Farr, Freelance Esports Technical Director & Production | Dream Team Ambassador]