About Me: Creative Producer & Event Specialist
Chaos Happens. Mastery is Hired.
I build strong teams, keep things moving, and tackle challenges head-on. A People-First Leader, I bring out the best in every crew, ensuring smooth operations and unforgettable experiences. I turn chaos into execution with strategy, problem-solving, and a steady hand.
Example: When an A-list artist threatened to cancel a live-streamed Japanese fan meet & greet Q&A unless a camera operator was replaced within the hour, I took action. I negotiated with the artist and management, secured a replacement, adjusted schedules on the fly, and kept the event on track. Challenges don’t slow me down—they fuel me.
Music Festivals & Live Events
I’m a versatile producer who adapts to any role the project demands. Whether it’s a Music Festival or a Live Event, I handle logistics, talent, and sponsors with unwavering precision. With years of experience running the country’s top music festivals—Coachella, Stagecoach, EDC, Tomorrowland, and Bonnaroo—and overseeing Site Operations at Rock For Responders (Battleship IOWA), Wodapalooza, Outside Lands, and Panorama, I’ve mastered the art of small-scale, large-scale and complicated event execution.
From collaborating with the nation’s top creative agencies—Digitas, MATTE, Metallica (M72 Tour), Apple TV+, iHeartRadio, Esports, to the Formula 1 Las Vegas Grand Prix—I anticipate challenges before they arise and deliver seamless, unforgettable experiences. Let me take the pressure off your shoulders and lead your team to success.
Content Creator | Original Content Producer
From concept to delivery, I lead the creation of standout original content for entertainment. With a foundation in research, case studies, and market insights, I’ve delivered successful projects for iHeartRadio, including launching their Snapchat Discover Channel, reaching over 1 million unique viewers per edition and driving 12.9 million monthly views. I developed Apple TV+ AV production timelines that improved on-time delivery by 30%. I played a key role in the inaugural Esports Arena Series E, organized a live online draft during COVID-19, and produced Showtime Network's longest-running comedy series. Together, we’ll craft ideas that align with your brand and captivate your audience!
What I Excel At:
Event Production & Management
Live Events & On-Site Operations
Activations & Sponsorships
VIP Experience Management
Artist Relations & Hospitality
Content Creation & Development
Brand Strategy & Marketing
Budget Management
Leadership & Team Building
Conflict Resolution & Problem Solving
What Others Say About Working With Me:
“Melissa has now been apart of the BeachLife Festival production team for 2 festivals and she has brought enormous amounts of expertise to the team. Melissa is a collaborative decision maker, leader and experienced producer. She is passionate about the project, the team and vendors. It is truly a breath of fresh air to work with someone who operates professionally and brings ideas and experience to the table while working within a positive team environment. There is not a production I would want to produce without Melissa being on the team.”
[Jonny Simms, VP Operations, Beachlife Festival]
“Running all aspects of the Friends & Family VIP Lounge on behalf of Metallica M72 for their 2023 North American Tour is no easy task. Melissa was prepared for the challenge at every tour stop and successfully created a memorable VIP experience for each of the band's guests. Melissa designed the lounge aesthetics, curated the music playlist, managed food and beverage service, while also providing concierge services to individual guests and working closely with the tour's title sponsor, Blackened American Whiskey, to showcase their brand. Melissa handled each task flawlessly. If you're searching for a trustworthy person who is an adept multi-tasker and can skillfully interact with your high level VIPs, look no further than Melissa.”
[Jim Saliby, Universal Music Group/Mercury Studios]